French Food and French Tires

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Michelin star restaurants. We’ve all heard this before and something else that might come to mind is tires. In the states we do have Michelin Tire company, but would you think tires and great food go together? That’s exactly where it all started. To our surprise a visit to Beaune, France some of the restaurants had Michelin star ratings accompanied by the tire character. Was this a joke on America? No. This was a successful marketing move.

Michelin Tire Company is actually a French tire company. In 1900 the company came out with the Michelin Guide. It was a guide designed for Michelin tire customers suggesting top lodging, and food destinations. The customers would follow the guides meaning more travel, and more use on the tires, in turn more sales! Today is has evolved into the highest rating for chefs all over the world. It has a star rating 1 to 3 star ratings.

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